Circlepay is building a data-driven product set that will add intelligence to the shipping industry. We are building predictive AI models that use machine learning and deep learning techniques to solve some of the most challenging problems in the industry. The data science team is distributed between Egypt and Japan and has strong experience in building production-ready AI models.

Job Description

• Develop and execute overall B2B marketing strategy across the full marketing mix 
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging 
• Perform ongoing tracking and reporting on B2B marketing initiatives 
• Assist the partnerships department to maintain and grow the company’s affiliations and partnerships with other corporates 
• Assist product development team by collecting and presenting potential and existing clients’ needs 
• Make changes to the strategy and approach to adapt to unexpected changes in the business environment 
• Drive the company’s media strategy and execute PR campaigns for brand awareness 
• Planning timescales and budgets 
• Plan and manage social media and public relations campaigns 
• Build relationships and coordinate with external partners and agencies 
• Compiling and distributing financial and statistical information 
• Prepare analytical reports to facilitate overall decision-making on brand management strategy. 
• Generate data-driven hypotheses, test new channels, propose processes and implement marketing automation programs to optimize marketing performance 
• Oversee marketing lead generation 
• Build in-house digital marketing when needed

Job Requirements

• Proven B2B marketing experience  
• 5 to 8 years of experience
• Fin-tech or SAAS companies previous experience 
• Track record of growing relevant companies
• Areas of knowledge: (all of the following) 
• Fin-tech & e-commerce sectors
• Offline and online brand recognition strategies
• Multi-channel online marketing including (Display, PPC, SEO, SEM)